I'm Aiden Cole,
Senior Product Designer.
Crafting seamless & delightful experiences for modern products — grounded in research, refined through testing.
Process before pixels.
I spend the first third of any project listening — to users, to data, to the constraints nobody wrote down. The rest goes into wireframes, prototypes, and interfaces that hold up under real use, not just in a review deck.
Work
Selected projects that showcase clear thinking, strong systems, and refined visual details.
Where I add the most value.
UI/UX Design
High-fidelity interfaces built on a system, so every screen feels considered rather than assembled.
See Our Services →
User Research
Interviews, surveys and analytics that replace assumptions with evidence before a single screen is drawn.
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Branding
Visual identities that carry a product's voice consistently from the logo to the smallest tooltip.
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3D & Motion
Purposeful animation and dimensional detail that clarify state, never decorate for its own sake.
See Our Services →What clients say.
"Aiden's UX instincts and pixel-perfect execution helped us lift engagement by 30% within a single quarter. A rare mix of taste and rigor."
"Every deliverable came with the reasoning behind it. That made stakeholder buy-in effortless — and the final product held up in usability testing."
"Fast, thoughtful, and unafraid to push back on scope creep. Exactly the kind of design partner a small team needs."
How a project moves.
Research & analysis
Interviews, surveys and analytics to understand the real problem.
Design & prototyping
Wireframes evolve into high-fidelity, testable prototypes.
Testing & iteration
Usability sessions surface friction before launch, not after.
Delivery & handoff
Documented components and specs, ready for engineering.
